How to get noticed

Need help promoting your event? As is true with running training [refer back to the first blog above], in marketing a varied approach will get the best results. Don’t neglect offline marketing! Here are three tried and true methods that are likely to boost your outreach and engagement:

1 – Post

Everyone with an email address is an expert at ignoring emails. Letters are a different story. They’re unusual. They’re also tangible. Create some eye-catching materials and send them to areas near the site of your event that contain large numbers of people who match your target demographics. You may also want to include a promo discount code as an added incentive.

2 – Talk

Get out and meet people! Face to face promotion shows that you’re passionate about your event and allows you to tailor your message. Its engaging and can be a lot of fun. Try to secure space at an event that will appeal to your target audience: markets, expos and festivals are all potential options. You may even get free entry to the event as an added bonus!

3 – Advertise

Place an ad in a local newspaper or magazine. It’s a great way to utilize a pre-existing distribution network that is tailored to your target area. You may also be able to get the paper or magazine to write a story about your event: chances are, the writers there will be happy to have one less topic they need to identify. We all like it when other people solve our problems for us: solve theirs so that they help solve yours.

Since you’ll also be using online methods, you’re more than welcome to email us at [email protected] so that we can list your event on our site, free of charge.

January 16, 2017

Richard Potter

Need your fix?

Subscribe to our newsletter to get our latest blogs straight to your inbox.

Get racing

Getting excited? How about participating in one of our many awesome events, from the country’s most passionate organisers?


Share your wisdom

Have some tips for us, or want to contribute to Race Blog?


Pin It on Pinterest

Share This